At Keller Supply’s Kennewick, WA branch, Branch Manager Eddie Black knows that time is money—and in distribution, speed and accuracy can make or break a customer relationship. That’s why when he took over the branch, he wasted no time getting Prokeep up and running. Eddie had seen the impact of Prokeep from the outside while working at a competitor and recognized it immediately as a game-changing tool for communication and customer service. For distributors like Keller Supply, great service starts at the branch level.
Today, Prokeep powers the majority of customer interactions at the Kennewick branch—from fast order placements and visual part identification to promotional broadcasts and showroom visits. Not only has Eddie seen time savings across the board, but Prokeep has also helped Keller grow new accounts, improve customer satisfaction, and increase participation in key events like vendor trainings—all by meeting contractors where they already are: on their phones.
Before Prokeep: Missed Calls, Cumbersome Emails, and Slower Sales
Before Prokeep, Eddie and his team relied on traditional communication methods—phone calls and email—which were time-consuming, error-prone, and hard to track. Describing a part over the phone left too much room for error, and emails often got buried or delayed.
Challenges before Prokeep:
Slow and inefficient email communication
Long phone calls for identifying parts
No visual record or conversation history
Customers missing calls or hard to reach
No way to proactively send promotions
With Prokeep: Smoother Communication, More Sales, and Happier Customers
Since implementing Prokeep, Eddie and his team have streamlined customer interactions, grown new accounts, and improved event participation. Whether it’s sending photos, invoices, or broadcast messages, Prokeep has helped the Kennewick branch serve more customers with less effort—and with greater impact.
Successes with Prokeep:
Faster, more accurate customer communication
Customers sending orders and photos via text
Increased showroom event participation
Grown new accounts by improving field communication
Promoted dead stock and sales with broadcast messaging
Less Time on the Phone, More Time Helping Customers
“Texting lets us respond quicker and keep multiple conversations moving at once. It’s easier for the customer and easier for the team.”
Instead of tying up a phone line for a quick update, customers can shoot over a text — and get an answer without delay.
Promoted dead stock and sales with broadcast messaging
“We’ve used texts to show the dead stock we’re trying to move. The broadcast tool has been great for that.”
Targeted promotions reach customers faster and help Keller turn over inventory more efficiently.
Grown new accounts by improving field communication
“We’ve actually grown this account just from this guy’s service department using Prokeep. He sends orders, questions, pictures—it saves time for us and for him.”
Clear, visual communication with service techs in the field has helped expand customer relationships.
Seamless Team Communication
“Everyone stays on the same page, and we’re not constantly stopping what we’re doing to answer a call.” By using Prokeep internally."
Eddie’s team eliminated extra steps and confusion. Whether checking inventory or coordinating a delivery, messaging made it easier to collaborate without slowing down.
Keeping Customers on Track, Especially in Peak Season
“Being responsive is a big part of keeping customers happy,” Eddie said. “And Prokeep helps us do that better.”
In a seasonal business like pool supplies, timing is everything. Prokeep helped Keller Supply respond faster, reduce missed messages, and handle more orders without adding staff.
Prokeep as a profit-driving tool
As a branch manager, Eddie’s goals are to grow market share, reduce dead stock, and provide great customer service. With Prokeep, he’s doing all three. From creating operational efficiencies to enabling real-time communication with contractors, Prokeep has become an integral part of his business strategy.
“Without Prokeep, we’d be taking a couple steps back… If you don’t have Prokeep, you’re not keeping up.”
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