From 2024 wins to unveiling our bold plans for 2025, it’s clear that this year has been one for the books—and the best is yet to come.
We just wrapped up our End-of-Year Webinar, where CEO Jack Carrere, COO Mckay Johnson, VP of Product Bryan Hjelm, and Director of Marketing Brooks Young discussed our 2024 wins in helping distributors and unveiled some exciting new solutions we’ve got in store for the future!
The Prokeep Story: Solving Real Problems Since 2016
Prokeep’s journey started back in 2016, following frustration experienced by our founders, Jack Carrere, McKay Johnson, and Mark McGough, while building their homes. They saw a clear communication gap in the distribution industry, making it tough to get what they needed. Contractors didn’t have an easy way to interact with distributors, often leading to wasted time and missed opportunities.
The founders wanted to change that—to provide distributors with an easier way to do business and ensure contractors could get what they need when they need it.
“Contractors don’t want to download an app or fat-finger their way through a website. They just want to send a text and get back to work.” - Jack Carrere, CEO
Cutting the Chaos: How Prokeep Keeps the Counters Moving
At a distributor branch, counter reps juggle dozens of orders, customer requests, and product inquiries at once. Yet, they’re often stuck with outdated tools—DOS-based ERPs, phones, and stacks of notepads. This chaos leads to missed orders, frustrated customers, and overwhelmed teams.
That’s where Prokeep’s Conversation Hub comes in. Since our beginning, we’ve powered $6 billion in orders and counting. Contractors can send a text, email, picture, or even a fax directly to the counter, enabling reps to claim, process, and submit the order. The result? Fewer missed orders, happier contractors, and a digital Rolodex of customer interactions.
More importantly, the Conversation Hub acts as a “gateway” for distributors to get users engaged with digital tools and workflows, turning conversations into commerce. With 70 million messages digitized to date,
Prokeep has made it easy to log and capture interactions across all channels—text, email, web chat, and more—transforming how distributors operate.
New Funding Fuels Innovation
Prokeep’s latest round of funding has unlocked even greater opportunities. By harnessing insights from over 60 million messages, Prokeep’s new demand-generation capabilities are helping distributors develop smarter, data-informed outreach strategies.
2024: A Year of Game-Changing Product Launches
Throughout 2024, Prokeep rolled out innovative features designed to fuel team success, build on actionable data, and drive increased revenue. These include:
- Enhanced Contact Management
- Microsoft Outlook API-connected shared email
- AI Message Scanning
- Conversation Sentiment Analysis
- Enhanced Broadcast Text Messaging
- Extended Reporting
And more! These efforts have already led to sales increases of up to 300% for some customers.
Looking Ahead: 2025 Strategic Roadmap
Prokeep’s vision for 2025 is bold, with a roadmap designed to help distributors continue to serve customers faster, build on actionable data, and drive increased revenue with solutions like:
- Improved contact health and opt-in list building
- Expansion of communication channels
- Innovation through AI, enabling message context, smart replies, and optimized routing
- Insights from conversational data to drive smarter decisions
- Orchestrating highly effective, personalized marketing outreach
- Empowering sales engagement and support at the local branch level
And many others. These solutions are tailored to empower distributors to grow their businesses easier than ever before.
The Future: Prokeep’s Demand Generation Engine
Today, Prokeep is laser-focused on fueling demand generation. With tools that make it easy to deliver personalized outreach via text, Prokeep empowers distributors to supercharge marketing efforts and be proactive.
By this time next year, Prokeep will be your “easy button” for driving more sales and strengthening customer relationships. As our team stated, " By this time next year, you will be changing the game!"
With our Conversation Hub as the foundation, Prokeep is turning conversations into commerce, taming the chaos, and helping distributors thrive in a digital-first world. Here’s to continued innovation and growth in 2025!